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How Facebook gave us the last piece of the Earned Media puzzle
A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting...
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How to use Social Media to optimize your Paid Search
We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site,...
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How to Micro Target your Online Media
Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else...
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Why marketers need to look beyond keyword search
No doubt about it. If you want to use the Internet to find something very specific, keyword search is a great place to start. But if you want to learn what you don’t know about customers and use that...
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How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data
Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the social web to see what...
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Networked Insights Organizes the Social Web
With the launch of SocialSense 2.0, Networked Insights offers brands a configurable enterprise marketing platform that brings real-time brand health and audience intelligence to all critical marketing...
View ArticleNetworked Insights Organizes the Social Web
With the launch of SocialSense 2.0, Networked Insights offers brands a configurable enterprise marketing platform that brings real-time brand health and audience intelligence to all critical marketing...
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